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Message from Group CEO >>> Better and Innovation
2018 For Better and Innovation
Today is the time we bid farewell to the old and ring in the new. This is a brand new chapter of our life that allows us to author from scratch regardless of challenges we encountered or achievements we obtained. It is now the moment we should cherish with our most authentic and initial intention of being part of this career platform.
This is the year that members of this big family of IMMERI to prosper, to flourish, to excel and to achieve growth through innovation. As for 2018, IMMERI has prepared several great surprises for its family members:
Restructure Branding & Return to Ingenuity
Being the flagship brand of the company, IMMERI becomes the core for education and training, namely IMMERI Growth Centre. Besides, our IMMERI Foundations within the country as well as IMMER Foundations outside the mainland China in other regions and countries will continue reaching out to those needy people as to fullfill our charitable integrity.
In regards to our products, we promise to preserve the ingenuity of IMMERI’s 5 major brand series. Our intimate care products will be segmented under <IMMERcare>; while <IMMERplus> carries the brand of our functional and health care products, <IMMERbelle> will be our beauty brand carrying beauty and skincare products. Although our environmental-friendly home products have not been officially launched yet, we are ready with the brand for daily household products, namely <IMMERhome>. Last but not least, we are also ready with <IMMERlike>, which is the latest brand created specially for our future fashion food and beverages.
The concept of products:
Conscientiousness + Excellency
In 2018, we will continue upgrading our existing products, which include upgrading the manufacturing techniques and technologies, and improving the formulation and raw materials. Besides, we are working hard to achieve striding development in packaging, information and sales of product packages.
We will also emphasize the launch of new products through further diversification of singular product lines. However, we will not be doing that merely for the sake of increasing product variety. Instead, we expect ourselves to hold full accountability for each new product, which will eventually become our bestseller.
Produce Our Own Products ——
Exclusive Maker Bio-Technology Co Ltd
We finally set up our very own production base via joint venture effort. Although the base is just as small as 2000 sqm., it is fully and well-equipped. We have invested greatly in automation. Our IMMERcare Highly Purified Gel will be manufactured at our own production plant in short future. We have passed the audit conducted by relevant authorities and we will soon be awarded the production license. This is just the departure point for us to move toward independent production as the most powerful backing for consciousness and excellency.
IMMERI Growth Centre:
Departing from mainland China, Kicking-off exploration of global markets
Before ending the year 2017, we officially established IMMERI Growth Centre. Each of us in this big family of multi-level marketing company grows through learning. Hence, the Growth Centre is responsible for the growth of each family member in this system. We need more than just bringing in new members (recruiting). It’s even more crucial to be able to keep people (retaining) and these members stay with us to strive for betterment. Regardless of their status, background, culture, they are able to grow within the system (reviving/nurturing). IMMERI Growth Centre is a boundaryless institution that includes people from different countries, races, cultures, languages and genders. We depart from the mainland China, but we are heading to every single corner of the world.
Our Blissful Home
In the mid 2017, we owned and had moved in to our own office, of which the renovation is in full swing at the moment. Very soon, we will set up our new home office in China by 2018. Nevertheless, this is not our ultimate goal. Rather, we wish to possess our own land and to build up own production, warehouse and logistics, as well as our Research & Development centre.
Let’s Go Travel Together
There are 4 travel dates awaiting us in 2018. It is estimated that we will be traveling with more than 1,200 family members this year. The New Group Leaders Delightful Trip to Malaysia, the New Directors Romantic Trip to Bali, and starting from 2018, the 2 Stars & above Directors travel around the World with our first stop in Australia.
The Delightful Trip to Malaysia in this coming March is especially meaningful to our family members as they will experience “the only one”. The most precious and special highlights of the trip is to attend the Gala Premiere of Dato Lee Chong Wei’s autobiography film, entitled <Rise of the Legend>.
IMMERI Annual Convention
IMMERI Annual Convention2.0 is returning again in November 2018. This time round, all group leaders are welcome to join. Exciting activities include IMMERI Appreciation Ceremony, Energy Up! Station, and our very unique Qingdao Beer Blast Feast!
Return to Ingenuity
Cut Through the Clutter, and Move Forward
We had taken time to reflect on the past and we will make adjustments to the shortcomings we had in 2017. For instance, we will never again repeat our practice in 2017 for any promotion; rather, the current “farewell to the old, ring in the new” promotional campaign serves an interactive channel for both the up lines and down lines. In 2018, we should concentrate on consolidating and expanding the business, putting more effort in promoting new products, and incentives for sales and we will only have two full range and short term promotions. Any other forms of promotion will just be targeting at certain festive productions but with much lower intensity as compared to the past. We sincerely hope that all IMMERI family members will be more supportive and rational to implement the blueprint of expanding the group and eventually improve our sales.
In fact, I have more to share and I would like to express my heartiest gratitude to all family members. Thank you for your hard work and contributions to IMMERI throughout the year.
We hand in hand beat the challenges we met; from 2016 to 2017, we struggled, we fought and we harvested. In 2018, I wish we could truly enjoy the battle while fighting hard for our future. By the way, please do not forget to share with your real family our stories of success!
As for 2018, I wish the best for our career. Wishing us a strong and steady ever platform to grow and to prosper. I also wish all our family members to unite and stay harmonious. Wishing everyone a better tomorrow!
Lastly, wishing all IMMERI family members a happy new year showered with good health and blessings!
IMMERI Group CEO, Lau Chong Guan